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  • Is Social Media Marketing Really Ruining Real Estate?

    A recent article entitled “How the Web is Ruining Real Estate” has ignited quite the firestorm among agents. The article, published by Realtor magazine, detailed comments made at the RE Tech South Conference that accused social networks of harming the real estate industry. Was Realtor magazine correct? Is social media marketing really ruining real estate? Let’s take a closer look at the debate. Is s…

  • New HomeSnap App Lets You Snap and Snoop Any Home

    Peering through the windows to get the scoop on a home? Avoid the hassle of a trespassing arrest with an ingenious app for your iPhone. HomeSnap is a new, free app that provides details on any home “snapped” by your smartphone. The best part? HomeSnap works for any home – whether it’s on the market or not. Want to know how much a home is worth? Square footage? Number of bedrooms or bathrooms? Just ta…

  • Twitter for Real Estate Agents, Part 3: What to Tweet

    Note: This is the third part of our Twitter for Real Estate Agents series. Click here to view “Part 1: An Introduction” or “Part 2: Getting Followers.” You’ve signed up for a Twitter account. You can decode a basic tweet. You’re ready to launch your Twitter business campaign. But what will you tweet? There are a few basic rules to follow when “tweeting” for business purposes. Make sure yo…

  • Why Veterans Make Great Real Estate Agents

    Veterans make phenomenal real estate agents. Partially due to the values reinforced by military training, a considerable number of veterans have built successful post-military careers in the real estate industry. Our informal Facebook poll found that nearly a third (28 percent) of our military-friendly real estate agents are veterans, making them perfect advocates for military buyers and sellers. Let’s…

  • A Dip in Veteran Unemployment May Signal Good News for Housing

    Unemployment continued to plague Iraq- and Afghanistan-era veterans at a higher rate than non-vets in 2011, according to a recent report from the U.S. Bureau of Labor Statistics. The unemployment rate for veterans of Iraq and Afghanistan stood at 12.1 percent in 2011, up from 11.5 percent in 2010. Non-veterans, on the other hand, actually saw a lower unemployment rate in 2011. Last year’s unemployment rate f…

  • Twitter for Real Estate Agents, Part 2: Getting Followers

    Note: This is the second part of our Twitter for Real Estate Agents series. Click here to view "Part 1: An Introduction". Twitter can help any real estate agent network with others and build a solid online reputation. But a Twitter business campaign is futile without a good group of “followers.” Followers are the Twitter users who will actually see what you post. A user with zero followers are advertisi…

  • Twitter for Real Estate Agents, Part 1: An Introduction

    Twitter: it's not just for celebrities and teenagers anymore. The power of “the tweet” is proving irresistible to small businesses. Nearly 40 percent of small businesses maintain Twitter accounts, up from 32 percent in 2010, according to a 2011 Merchant Circle survey. Want to learn more about Twitter and how to channel its energy into your real estate business? Through a multi-part Twitter series, we’ll exp…

  • Pace of Foreclosures Likely to Pick Up as Banks Wade Through Glut

    Foreclosures rose in January 2012, a sign that banks are beginning to unclog the foreclosure pipeline. According to RealtyTrac Inc., January foreclosure repossessions rose 8 percent from the previous month, and total foreclosure filings were up 3 percent from December. The "robo-signing" impact The January increase comes after months of foreclosure filing stagnation. Many lenders put a temporary hold on fo…

  • Only the Good News for the Housing Market

    This is not another article about foreclosures, tight credit, or the housing market crisis. Nope - this is a recap of all the good news surrounding the housing market. From increasing sales to shrinking unemployment rates, the real estate industry has lots of reasons to smile. Take a moment to relish in these positive findings from the National Association of Realtors (NAR). Existing home sales increase …