A Look Inside the Values That Guide Veterans United (VIDEO)

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Here at Veterans United Home Loans, we take our values seriously. We’re passionate about what we do, we deliver results every day and work hard to enhance lives.

New employees to Veterans United attend what’s called Infusion, an event that introduces the values and work ethic of the company in an inviting way. This video is from our February 2012 Infusion event. Click play above to watch co-founder Brock Bukowsky’s take on the values that make the company excel.

As you’ll hear in Brock’s speech, the core values of Veterans United reflect a collaborative, company-wide effort. Rather than huddle together and deliberate among themselves, the company’s executive leadership team solicited input from every employee. Thousands of words poured in, and key themes started to emerge as the executives read each response.

Eventually, those themes became more defined and fleshed out. Each strikes a different chord, but they’re all rooted in the same, singular foundation of Veterans United: our collective commitment to integrity and to passionately serving those who have served us.

Our three core values are:

BE PASSIONATE and have fun

At Veterans United Home Loans, we begin every day committed to excellence and finding fulfillment in what we do. By celebrating our victories, learning from our mistakes, and embracing change, we continuously improve as people, as professionals, and as a company. We strive to amaze. We actively contribute to the family-spirit, and have fun at work. As a team, we proudly serve those who have served our country. We are passionate.

DELIVER RESULTS with integrity

At Veterans United Home Loans, we recognize that execution is essential for the long-term success of our company. Hard-work and excellence are expected from everyone on our team. As a company, we do the right thing, never compromising our integrity. We work to foster an environment of open and honest communication. We fulfill our promises, and strive to be the strongest, most knowledgeable VA loan team in the country. We deliver results.


At Veterans United Home Loans, we believe that our success as a company is not measured solely by profits, but also by the positive impact that we have on the lives of our clients, co-workers, and community. Respect for everyone is a standard, not an objective. We work to maintain a balance between our home lives and our work. As a company, we genuinely care about the well-being of others. By donating our time and resources, we make a difference in our community. We achieve more collectively than we ever could individually. We enhance lives.

Veterans United employees strive to live these values every day, not just at work but in their daily lives. These values have guided us through a period of tremendous growth that has allowed us to help thousands of service members, veterans and military families. We believe our commitment to integrity and to enhancing lives will chart the course of our future as well.