Blogging can help real estate agents build credibility and gain referrals. Especially if you maintain a high-quality, informative, helpful real estate blog.
How can you turn your real estate blog into a gold mine of great information? If you’re building or revamping your real estate blog, consider the following tips for improving the value of your blog.
1. Avoid the hard sell.
Is there anything worse than a blog post stamped with “CALL NOW” and “FOR A LIMITED TIME ONLY”?
That’s not a blog post. That’s an advertisement. And no one is going to dial into your blog if it’s full of thinly-veiled ads.
But a well-written blog post full of helpful information? That’s the kind of content that will build a loyal following. And if folks find you helpful, and honest, they’re much more likely to do business with you.
2. Unique angle.
We can’t write unique, explosive, industry-changing blog posts every day/week/month. But we can strive for a distinct point of view that helps us stand out as individuals.
Which is more enticing?
“Private Showing Tips” …OR…
“How a Snake Very Nearly Destroyed my Private Showing”?
“Evergreen” articles (content that remains relevant for a long period of time) have their place, and are certainly appealing to the masses. But adding your own voice to a blog post or two will help your audience know and appreciate your personality. Distinguishing yourself through your blog will help potential customers value and remember you.
3. Clever headlines.
The headline may very well be the most important part of your entire blog post. As Copyblogger CEO Brian Clark points out, on average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest.
“The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people,” Clark says.
Check out these headline tips from Copyblogger, who recommends keeping your headlines:
4. Good photos and good captions.
Interesting photos and clever captions add visual interest to your blog (plus all this other stuff):
- Photos give your site color
- Photos help readers navigate through your blog
- Photos naturally entice a reader to take a closer look at your post
- Photos break up long blocks of text
- Photos can bring humor to your post
Don’t forget to add a caption that summarizes a key point of your blog post and to attribute your photo source, if necessary. Additionally, take advantage of using image alt text to optimize the photo for online image search. Alt text should be a natural description of the image no longer than 120 characters. Take this image of our VA Loan Guide for example: strong alt text here would be “VA Loan Process Cover”.
5. Break up copy.
Once you have eyes on your blog post, you must keep them there! How? By avoiding the “too long, didn’t read” (commonly abbreviated “tl;dr”) reaction.
One of the biggest blog turn-offs is a massive block of text. A huge block of letters looks cumbersome, boring, and dated.
Combat “tl;dr” fatigue by breaking up your copy with any and all of the following:
- Plenty of white space. A line break or two can do wonders on the eye. Try a one-line paragraph or two in your next blog post.
- Bulleted lists. Lists are easy to scan, and help break up paragraph after paragraph of text.
- Photos. Don’t be scared to add several relevant photos to the body of your blog post.
Big Difference Between Blogging and Blogging Well
While you don’t exactly pay to blog, blogging isn’t free. It takes time and resources.
If you’re going to take time out of your day to blog, why not do it well? Create helpful blog posts that satisfy your readers’ interests, build your authority and inspire a loyal following.
That’s the way to make your blog investment pay back dividends.