Tips From Top Agents: Bill Gassett on Social Media Strategy

Agent advice

“Agents should feel very confident that a VA buyer will get the loan.”

We all benefit from helpful guidance and advice from our peers and those who’ve advanced in our field.

Bill Gassett is a top-producing Realtor in Framingham, Mass., with more than two decades of real estate experience. His work ethic and insight are known far beyond New England.

In addition to the hard work he puts in with clients, Bill provides guidance for fellow agents through his blog and a number of social media sites, including Google+ and Twitter.

More than 27,000 Google+ and 15,000 Twitter users follow Bill’s profile pages.

Here are a few of his tips on improving your real estate business. Check out his hangout with Veterans United below:

What’s the most important thing for agents to know about VA buyers?

“Typically a VA buyer is very well qualified as they have been screened through a rigorous process that the VA under takes. An agent should feel very confident that a VA buyer will get the loan when they come with a VA mortgage approval.”

If you could only use one social media site, which one would it be and why?

“Without question it would be Google+.

“Google+ is more than just a social network, but a tool that is integrated with Google. If you are a real estate agent, one of the most important things you can do for your business is be visible online. By participating in Google+, you can not only become more visible with your pears but also those who may search for real estate related topics.

“If you are using a blog as part of your online strategy, claiming Google authorship goes hand in hand with using Google+. If you are not familiar with the term Google Authorship, it is claiming the content that you write so that when Google displays search results they may possibly display your photo next to the result. Studies show that those who have a picture will receive up to a 33 percent increase in clicks. Increasing your CTR (click-through rate) helps bring more potential visitors to your site and ultimately the chance to increase your sales.”

What advice do you have for new agents?

“Work hard everyday. Real estate is not an easy field to break into. You need to work at it daily to be one of the best. You also need to have the mindset that you need to spend money to make money. Far too many Realtors do not put enough money back into their business. You should be constantly advertising YOU. Real Estate marketing typically does not provide instant returns. You need to understand that it is a process that needs to be repeated over and over again.”

What’s the most important piece of advice you’ve received in your 25 years in real estate?

“Spending money on advertising who you are and the success you have achieved. You can’t be shy when it comes to marketing. Broadcast your success and tell people why they should hire you. What makes you different than everyone else.”

Any parting words?

“If you are an agent looking to increase your business, one of the best ways to do that is to get involved with social media.

“Involved doesn’t mean just posting your blog article and then heading off to the next social media channel. Doing social media correctly is about engagement and building relationships with people. When you build relationships good things come from it like others wanting to socially share your content. Without engaging others, you will find your social profiles becoming stagnant. This is an area where a lot of Realtors fail at.

“For a Realtor, one of the best things you can do is join one of the top Real Estate communities on Google Plus. You can learn from your peers by reading great content as well as sharing your own and interacting. Remember Google+ does one thing that no other social media network does and that is integrate your content with search results when someone is logged into Google.”

What tips would you provide to other agents if given the chance? If you have any questions about the VA loan process please don’t hesitate to reach out to me samantha@vu.com.

Photo courtesy of rjs 1332.