Note: This is the second part of our Twitter for Real Estate Agents series. Click here to view “Part 1: An Introduction”.
Twitter can help any real estate agent network with others and build a solid online reputation. But a Twitter business campaign is futile without a good group of “followers.”
Followers are the Twitter users who will actually see what you post. A user with zero followers are advertising to themselves.
Zero in on the right audience with these five tips for acquiring quality Twitter followers:
Start with a good profile and username
A potential follower needs to know how to find you on Twitter. Make your account easy to locate with a simple Twitter username and informative profile. If you’re using your Twitter account primarily for business, keep your profile career-focused. Example: “I’m a 20-year Cincinnati real estate veteran, with an emphasis on the north and northwest suburbs.”
Your Twitter username needs to reiterate who you are, so avoid gibberish or code words. Check out these great examples of smart and simple Twitter usernames:
- Coca-Cola’s username: @CocaCola
- RE/MAX’s username: @remax
- A Kansas City real estate specialist’s username: @KCRealEstate
Twitter usernames are limited to 15 characters, so it might be tough to get exactly what you want. Play around with various combinations, but do your best to keep your username short and descriptive.
Use Twitter in all your marketing materials
Let potential followers know that you’re on Twitter. Post your Twitter info on all marketing materials, including:
- Printed materials
- Email signature
A simple “Follow me on Twitter: @MyUserName” helps Twitter users find you and invites non-users to consider joining the service.
Follow and interact with others
Use Twitter’s search box to find people talking about your niche term (for example, “Dallas Real Estate”). The search tool helps you pinpoint a group of individuals who are interested in your topic and could include fellow agents, real estate reporters and potential clients. Any of these Twitter users would be great followers, and could provide valuable leads and publicity for your business.
If you want someone to follow you, follow them first. With a simple click of the “follow” button, you’ll notify a user that you are interested in what they have to say. Many Twitter users “follow back” all of their own followers, enabling you to build a big list of targeted users with little effort.
Post relevant content and use hashtags
Following others can definitely increase your list of supporters, but you’ll also need to bring folks in via the old-fashioned route: posting good content and using hashtags.
Your Twitter content needs to be newsworthy and relevant (no jokes or pet updates, please). Users will notice and appreciate others who consistently post content on a certain topic that is interesting, timely and unique.
Users need to be able to locate that content, so you’ll need to make smart use of Twitter’s “hashtags.” Hashtags link common tweets and help like-minded users find (and follow) each other. For example:
“I am really excited about #AtlantaRealEstate this month. Sales have increased 16% since this time last year!”
The hashtag allows a post to be categorized with others that use the same hash-tagged phrase. Inserting a hashtag before a keyword or phrase will help your target audience locate your posts and learn more about you. By combining hash-tagged phrases with interesting messages, you can entice the right group of users to follow you.
Third-party marketing companies are constantly swarming Twitter. As a result, a number of paid applications are now available for locating Twitter followers. A thorough exploration of paid Twitter apps would take some time, so we’ll tackle those in a later post.
Where do I go from here?
Building a valuable list of Twitter followers takes time and dedication. To make sure your social networking efforts aren’t in vain, maintain solid relationships with your followers through good quality tweets.
The next chapter of our “Twitter for Real Estate Agents” series will focus on the meat and potatoes of Twitter: the tweet itself. What should you tweet? What should you avoid? How can a tweet win you more business? Stay tuned, tweeps!
Photo courtesy of Creative Tools