Twitter for Real Estate Agents, Part 3: What to Tweet

Real Estate Crafted Tweets for Business

Launching a Twitter business campaign? Carefully craft your tweets to get the most from your posts.

Note: This is the third part of our Twitter for Real Estate Agents series. Click here to view “Part 1: An Introduction” or “Part 2: Getting Followers.”

You’ve signed up for a Twitter account. You can decode a basic tweet. You’re ready to launch your Twitter business campaign.

But what will you tweet?

There are a few basic rules to follow when “tweeting” for business purposes. Make sure you’re getting the most out of your tweets by considering these Twitter tips for real estate agents.

Don’t over-post

If you’re already a Twitter user, you know that some people just have too much to say. A Twitter user’s home page can quickly become clogged with tweet after tweet.

Users who over-post are often ignored, or worse, “un-followed.” To determine a good posting frequency, think about the Twitter users that you follow. What frequency of posts do you appreciate? Who is overwhelming your Twitter page with message after message? Keep your own preferences in mind when setting the frequency of your posts.

Remember grammar and spelling

We can’t all be flawless spellers and perfect grammarians. And we don’t have to be. But we should at least make an effort to use decent grammar and to spell words correctly. If you don’t know how to spell a word, either type it into Google or use a different word.

Tweets only offer you 140 characters. Make sure to get the most out of those characters with correct spelling and grammar. Your potential customers will respect your efforts.

Build good tweets

Over 340 million tweets are sent per day, according to Twitter. For your tweets to get proper attention, they need to be unique, interesting, timely and relevant. Archaic jokes, outdated articles and dull updates won’t attract the right kind of attention to your business.

Did a mind-blowing study about your real estate market just come onto the radar? Do you have a hot new property to share? Has your business opened a new office across town? Clue your potential clients in to relevant information that they’ll appreciate.

Keep it professional

Experienced agents understand the importance of professionalism.  If you’re using Twitter for business, keep your tweets professional. Remember that every tweet addresses your potential clients and builds your online reputation. Don’t publish anything you’re not proud of.

Use hashtags

Twitter posts frequently use hashtags in front of keywords. The hashtags help Twitter categorize similar tweets and organize search results. Do a hashtag search to see what subjects are already coming up in discussions. Is #SeattleRealEstate a popular topic? Or is #SeattleHomesForSale discussed more frequently? Including established hashtag phrases will direct more eyeballs to your posts.

Tweet about YOUR real estate news

Tweeting about your own real estate happenings is a great way to broaden your business. Consider employing any of these strategies in your own Twitter campaign:

  • Updating listings
    It’s tough for home shoppers to ignore price reductions, but until now, it’s been challenging to immediately relay that information to potential buyers. Twitter helps you whip buyers into a frenzy (or at least grab their attention for a second) with quick notification of a price reduction.
  • Announcing new listings
    Twitter can also help your new listings get the most attention possible. Send out a quick tweet to your followers with the property basics and a link to your site for more information.
  • Advertising open houses
    Announcing your open houses via Twitter is a simple, free way to increase attendance. Experiment with the timing of your open house tweets to find the most effective strategy. Try announcing your open house at the beginning of the week and offering a couple reminders along the way.

To tweet or not to tweet?

In deciding whether or not to use Twitter, keep in mind that Twitter gives real estate agents a platform for accessing an entirely different customer base. It’s possible that potential buyers who use Twitter aren’t being reached through your other advertising ventures. If you want to reach out to that base, Twitter is certainly worth a try.

If you’ve started using Twitter for your business, let us know how it’s going. Are you seeing results? What tips or tricks would you recommend for fellow agents?

Photo courtesy of ivanpw