Why Real Estate Agents Should Start Using Google+ Today

Don’t you have enough to do without adding another social media platform to your task list? Nope. If you haven’t already, it’s time to jump on the Google+ bandwagon. Google+ is growing at an astonishing pace, and could soon include a highly coveted benefit: better search engine rankings.

Do you still need more reasons to start using Google+?


As Google+ continues to grow, your potential customer base also grows.

Google+ is growing.

It’s Google. Of course it’s going to be huge.

Google+ is now the world’s second largest social network, with an estimated 343 million monthly active users, according to Trendstream’s Global Web Index. Facebook is the largest, with 693 monthly active users.

Use of Google+ has exploded in recent months. Consider that it took Facebook almost six years to reach 300 million active monthly users. Google+ acquired that figure within just 18 months.

Google+ is a good way to reach a different audience.

As Google+ continues to grow, your potential customer base also grows.

By utilizing Google+, agents can reach a different pool of users. Some of those users will certainly overlap with Facebook or Twitter audiences, but others will be totally unique.

Google+ will help your future search rankings.

A user’s Google+ “reputation” is soon expected to have direct impact on search engine rankings. Credible experts will climb up the Google charts, and spammers will fall.

And how will Google determine a user’s credibility? At least part of the calculation is likely to focus on the following indicators:

  • How often your content is shared
  • How many comments your posts generate
  • How many “+1s” your content receives
  • Who is endorsing/sharing your content

Google+ communities are useful.

Google Plus Communities for Real Estate

Can’t find the Google+ community you’re looking for? Start your own.

Google recently introduced “communities” to the lineup, which easily puts users in touch with a broader, targeted audience. Want to connect with agents in your area? Hoping to hobnob with local developers? There’s probably a community for that. If not, start one!

The cool thing about these communities is that most users want to maintain their reputations, which keeps spamming to a minimum.

Early usage will give you an advantage.

Google+ is growing rapidly, but it’s not an “essential” social media tool for agents (yet).

The site is expected to make a huge impact on search engine results, which will quickly bump the network to a mandatory marketing tool. Before that happens, agents have a lot to gain from early Google+ use:

  • Building a good group of followers
  • Gaining familiarity with the network
  • Learning what Google+ users want to share/discuss
  • Meeting fellow agents
  • Gaining industry expertise

You know what “they” say: The early bird gets the worm. If you’re hungry for a prominent search engine position, more business and insider knowledge, fly over to Google+. Your worm awaits.