Experienced agents may not always be expert shutterbugs, but they certainly know how to spot good listing photos.
Our Military-Friendly Real Estate Agents recently shared a gold mine of advice for increasing the effectiveness of interior listing photos. By following these real estate photography tips and carefully selecting the images you share with buyers, you can help put the best face on any home.
Tip 1: Avoid the toilet shot
Gorgeous bathrooms with updated fixtures can certainly sell a home. But bathrooms that fall short can cause a buyer to skip over your listing entirely. If you can make a bathroom photo-worthy by straightening some towels or pulling the shower curtain shut, go for it. Otherwise, let buyers enjoy the more scenic rooms of a home via your listing photos.
Tip 2: Close the closet door
Jam-packed closets send an undesirable message: “This house doesn’t have enough room.” When taking interior shots of closets, make sure the closet looks roomy and neat. If that’s not possible, just keep the closet door closed.
Tip 3: Don’t focus on furnishings
Nice furniture, wall art or furnishings can set off a home’s best features. But unless they’re included in the sale, don’t make a sofa or lampshade the focus of a listing photo.
Tip 4: Not everyone loves pets
Almost 60 percent of American households are dog-less, according to the American Pet Products Association. The takeaway message? A listing photo with a cute puppy isn’t going to sell a house. The simple sight of animal fur can cause allergy sufferers or germaphobes to cringe. Ask all family members (furry and non-furry alike) to step out of the frame of your interior listing photos.
Tip 5: Use proper lighting
You don’t need professional equipment and training to make a room shine. Turn on every light in the room, use the flash, and bring in extra lamps if necessary. If you’re leaving shades open, you’ll need to balance the incoming sunlight with light from other sources, or you’ll end up with a blinding window and a dark room.
Tip 6: Skip the clutter
Piles of “stuff” distract the eye from what you’re trying to sell. Some buyers won’t be able to ignore the mess and focus on the actual property. Sometimes you won’t have a choice, but if possible straighten or pass over the more cluttered areas of a home.
Tip 7: Ask sellers to clean the kitchen
Stacks of dirty dishes and kitchen trash produce an undesirable visceral reaction. Encourage sellers in advance to tidy the rooms you’re going to be photographing. If an essential room is unsightly on the day of your shoot, either reschedule or drop the listing. There’s no point in wasting your time on sellers who fail to make the necessary effort.
Tip 8: Bypass the scary basement
Photos of creepy basements can send buyers scrambling. You may stumble across “the scary basement” from time to time, but there’s no need to advertise this type of room to your potential clients.