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Facebook app helps veterans, military families reconnect with friends

July 27, 2011

New Facebook app, Veterans United Connect, helps veterans, military families find and reconnect with old friends

Frequent relocation is a rare constant for those who serve our country, which means military members and their families can easily lose touch with friends from one assignment to the next.

Social media tools have helped bridge some of that divide, but a unique Facebook application that launches today aims to keep the military community connected like never before.

The free app, called Veterans United Connect, helps service members and military families find and reconnect with old friends based on their service history, from installations and deployments to boot camp.

Users navigate the app through their Facebook account and input information about where and when they served. The app instantly generates friend suggestions and personalized matches based on the user's distinct history of service.

Veterans who served at Fort Bragg or any other installation worldwide can find and reconnect with old friends, share stories and upload photos, and get up to speed on a community they once called home.

Veterans United Connect is also helping to make the relocation process easier for military families. Users can make new friends, create support systems and learn about schools, social activities and base life weeks or even months before a military move.

That ensures services members and their families don't have to start over with every new assignment.

"The goal is to foster even stronger ties and communication among a community that's already given so much to our country," said Rob Stretch, social media manager for Veterans United, the nation's leading dedicated VA lender and sponsor of the application. "We want to enhance their experiences during and post-service as much as possible."

A pilot version of the application attracted a large user base and was profiled in Stars & Stripes in 2009. The new version features several important upgrades and is built to generate significantly more matches for service members and their families.

Veteran United Connect is expected to have more than 500,000 users by the end of 2011.

Veterans United Facts

  • $25.8 billion
    in loans financed in 2020
  • No. 33 on the 100 Best Companies to Work for List
    published by Great Place to Work and Fortune in 2021
  • More than $87 million
    raised for nonprofit charitable arm, Veterans United Foundation since Nov. 2011
  • More than 4,700 employees
    in more than 20 states

Featured In

  • Chicago Tribune
  • Los Angeles Times
  • Yahoo! Finance
  • US News & World Report
  • CNN Money
  • The New York Times
  • INC 500


Media Team

John Quin
Director of Communications, Veteran
(800) 814-1103 ext. 4540

Chris Cline
Senior Media Relations Specialist
(573) 817-4523

Meet The Expert

Chris Birk, Director of Education at Veterans United Chris Birk
Author, The Book on VA Loans

Chris is the nation’s leading expert on VA Loan benefits. He authored The Book on VA Loans in 2011, and maintains the VA Loans Insider blog. His analysis and articles have appeared at a host of sites and publications, including the Washington Post, The New York Times, the Wall Street Journal, ABC News, USA Today, the Houston Chronicle and more. Members of the media may request a free copy of The Book on VA Loans to learn more about the VA loan program.

See Chris' Bio »