June 28, 2021
COLUMBIA, Mo.--(BUSINESS WIRE)--Veterans United Home Loans, the nation’s largest VA purchase lender, is teaming up with actor and Marine Corps Veteran Rob Riggle to help educate Veterans and service members about their VA home loan benefit.
The company’s new commercial campaigns featuring Riggle aim to ensure that Veterans understand the power of what they’ve earned. Veterans can buy homes without needing a down payment or sky-high credit scores because of their VA loan benefit. A separate series of spots feature Riggle interacting with real Veteran homebuyers who chose Veterans United.
The campaigns are currently airing on Hulu, connected TV, YouTube, and social media platforms.
“We’re thrilled to work with a talented actor who also knows what it means to serve,” said Kris Farmer, chief marketing officer at Veterans United. “Education is at the heart of what we do. Our hope is that working with Rob to raise awareness of this long-cherished home loan benefit helps a new generation of Veteran homebuyers.”
Riggle served 23 years, including deployments to Albania, Kosovo, Liberia, and Afghanistan. Before retiring as a lieutenant colonel, he was awarded more than 21 medals and ribbons, including the Combat Action Ribbon.
“Veterans United has an unmatched reputation for helping Veterans use their home loan benefit to purchase homes,” Riggle said. “I’m proud to stand with a company that is dedicated to serving those who have sacrificed so much for our country.”
VA loan use has soared since the Great Recession, but millions of Veterans and service members are still missing out. Myths and misconceptions about what it takes to land a home loan are a big reason why.
Earlier this year, Veterans United released its Veteran Homebuyer Report, which found that:
These misconceptions keep many Veterans and service members stuck on the homebuying sidelines. The reality is that their hard-earned VA loan benefit puts homeownership within reach right now.